THE

ANTI-LINKEDIN PLAYBOOK

10 Simple tips to get started on LinkedIn without the cringe

This refreshingly honest playbook reveals my practical strategies for anyone wanting to show up on LinkedIn without selling their soul or getting side-eyed by Barry from Accounts.

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WHAT YOU'LL DISCOVER IN THE

The Anti-LinkedIn Playbook

The simple way to find your voice without feeling like you’re auditioning for a cringe compilation
Steps to avoid sounding like a motivational poster – and actually get noticed, turning connections into a real community
How to avoid the icky ‘networking’ vibes and connect with the right people...it beats sundowners every day of the week
The easiest way to achieve consistency without overthinking, second-guessing, or self-sabotage by using my proven Personal Brand Content Framework

To the introverts or business owners who know they need to be more visible on LinkedIn...

If the idea of posting on LinkedIn makes you want to crawl under a rock, you're in the right place.

Maybe you’ve got a profile, but every time you think about posting, your mind spirals into a cringe montage – overthinking every word, worrying you’ll come off as try-hard or fake and dreading the sentence "I see you've been posting on LinkedIn" from your friends.

After decades of being on LinkedIn and knowing how it can be a huge asset for career pathways or business growth, I have mastered the "I don't go to Sundowners" approach to networking by building an authentic community of connections through LinkedIn.

Through testing and trying ways to be myself and build my network my way, I’ve developed a simple framework that has no buzzwords, no ‘thought leadership’ threads and no humble brags – just a straight up version of me.

I share some of that framework in this playbook with simple-to-follow guidance for building a profile that actually gets attention – without trying to become the next ‘LinkedIn influencer’.

Oh hey! It's me - Kerry 👋🏻

Kerry Milne is a business strategist, growth consultant and LinkedIn expert known for cutting through the noise and building real, impactful connections. She’s not here to turn you into a buzzword-spouting ‘thought leader,’ but to help you show up on LinkedIn in a way that’s authentic, effective and completely uncringe.

With a career spanning global giants like GE and Vodafone, as well as startups like Plico Energy – where her strategic leadership helped win the Business News Award for StartUp of the Year – Kerry knows what it takes to scale businesses and build careers. She’s built GAP. from the ground up, focusing on what matters and delivering measurable impact without the corporate jargon.

Diagnosed with dyslexia at 13, ADHD at 46, and autism at 47, Kerry has spent decades finding her own way to succeed, connecting dots others can’t even see and helping founders, owners and leaders do the same.

She’s worked behind the scenes with founders, CEOs and business leaders who want to cut through the noise, ditch the jargon and connect with the right people – without turning into the next ‘LinkedIn influencer.’

If you’re looking for straight-up, no-BS guidance on building your profile and brand without the cringey sales tactics, you’re in the right place.

What Others Say

Kerry doesn’t muck around. She pressure-tested my value prop, aligned my content with business goals and gave me a process that was clear, practical and actually doable. She's helped me stay visible, plan ahead and show up with purpose.

Her results-first style was exactly what I needed. The real proof? I’m still using and refining what we built. No overthinking—just a smart, sustainable system that works.

Leanne Simpson

Principle, Crisis Connections

I was winding down my business and bracing for the leap back into corporate when I found Kerry. She didn’t just help me prep—she helped me own it.

With her frameworks and fierce clarity, I stopped second-guessing and started showing up. I landed the right role, in the right place, because I finally knew how to talk about what I bring.

If you’re stuck in your head, get Kerry in your corner. Game-changer

Elise Heslop

Head of Marketing | EasyPay | Ex-Founder - Plyroom

I think a lot of people know they need to do something on LinkedIn but just don’t know where to start—I was absolutely one of them. The Toe Dippers course helped me break through that stuck feeling.

Kerry's guidance was both empowering and genuinely transformative.

And…being held accountable made all the difference.

Kane Liddelow

Co Founder & CCO - Stepwise

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